How Commercial Photography Has Evolved Over the Years

Most commercial photography has to do with photographing products and services. However, because commercial photographers are known as some of the most experienced and talented photographers around it comes as no surprise when they are often hired as wedding photographers too. As a matter of fact a fair majority of photographers will double as wedding photographers when they are not working on product photographs for businesses.

The Rise of Commercial Photography

In the old day taking photographs which were to be used commercially was a time consuming and often expensive undertaking. There were few photographers who would want to spend the time taking pictures of products and then sorting through hundreds of them to find the best. Today, thanks to digital cameras and digital storage media like SD cards things are a lot simpler and cheaper. Most professional photographers will have the latest 18 megapixel camera with an exterior flash coupled with some backup memory cards. Compared to what professional photographers used to spend two decades or so ago this equipment is cheap both in the short and long term. The only real investment is purchasing a set of lenses most of which are going to be macro lenses if they specialize in product photography. The time it takes to complete a project has also been drastically reduced thanks to the fact that today’s photographers can make on the spot decisions if the pictures they are taking are good and delete the ones that are not. That being said commercial photography is still very challenging and thanks to the latest cameras highly competitive.

Post Production

In the past most post production was done Portrait Photographer Barcelona manually so the options available to a photographer were limited. So, photographers either got their shot right or they had to do it again, there was no way for them to correct mistakes, replace the background or add colors. Today, post production is a major part of taking commercial photographs. Post production tools like Photoshop help photographers correct mistakes, fix blemishes and edit photos so that they can be used across an array of print and digital mediums. While using post production tools have become increasingly easier over the past couple of years making the right edits and adding the correct filters, balances and layers requires experience. It also requires an understanding of what the business wants to convey via the image.

Even though the way in which taking commercial photographs has changed and made things easier it still requires skill and experience. Regardless, of if you want to boost the morale of your employees or improve your business’s image via social media and print campaigns it is imperative to hire the best photographer for the job. Ideally, the best person will have lots of experience and be able to deliver results.

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